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Google Fraud: Sorting Truth From Fiction for Local Advertisers

It seems like every couple of weeks that I see stories in the press linking Google and fraudulent advertising. Stories like this where the titles are large, but the implications are small, expose the cracks in Google’s vaunted online advertising…

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3 Realities of Google’s Slowing Growth for Local and Regional Businesses

So last week Google reported slowing growth, its slowest growth rate in over three years. Naysayers should relax.  YOY Q1 growth was 15%, vs. 24% in Q1 2018.  But still, as an avid Google-watcher (or obsessive, groupie, sycophant…each works) I’m…

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Is Google More Expensive than Super Bowl Commercials for Local Businesses? Clickright Investigates…

For local and regional businesses, consistent lead-generating media channels are Super important. But are they important enough to price themselves ahead of the big game? First, let’s start with a few points of reference.  It’s estimated that commercials for the…

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